08:00-09:00 Frukost och registrering från kl 07:30
Näckströmsgatan 8, Stockholm
The balance of power is now with consumers and there seems to be a new channel to consider every week: inbound, outbound, event-triggered, owned, paid, etc. How can you ensure that each individual customer witnesses the brand that you are determined to be? You may think that Marketing owns the customer journey but do they really? We will explore the challenges brands are facing and then look at how AI, in the guise of a Customer Decision Hub, shifts the dial on 1:1 brand engagement.
The content of the seminar will be extra interesting for you who work in following sectors: Financial Services, Banking, Insurance, Telecom, Utilities, Travel and Retail.
07.30 | Registration and breakfast
08.00 | Introduction Wednesday Relations
08.05 | Can you see the real me?
08.55 | Questions and summarize
The seminar is open for you who work in a line position within Marketing, Digital Marketing, CRM, Customer Experience, Customer Insight and Business Development at larger consumer oriented organisations. The seminar is unfortunately not open for competitors to our partner.
Robin Collyer is Marketing and Decisioning Specialist at Pegasystems where he helps some of the world’s largest companies appreciate and adopt the benefits of Artificial Intelligence: enabling contextual customer engagement through next best action. An experienced senior sales and marketing executive, Robin has for the last 20 years led sales and marketing teams. Previous companies have included Concrete Media, Aprimo, smartFOCUS and Xerox. In a world that is increasingly omni-channel, Robin is passionate about working with brands in a range of verticals and geographies, always championing customer-centric thinking to drive revenue growth, revenue protection and improved customer engagement.
Pega’s adaptive, cloud-architected software – built on the unified Pega Platform – empowers people to rapidly deploy, and easily extend applications to meet strategic business needs. Over its 30-year history, Pega has delivered award-winning capabilities in CRM and Digital Process Automation, powered by advanced artificial intelligence and robotic automation, to help the world’s leading brands achieve breakthrough business results.