Wednesday Breakfast

Top challenges and focus areas for marketers in 2023

Top challenges and focus areas for marketers in 2023




08.30-09.30 Breakfast starts at 08.00


F7 Ljusgården | Stockholm and Online



Top Challenges and Focus Areas for Marketers in 2023

As the marketing landscape continues to change and evolve, marketers and decision makers face different challenges in 2023. Many things happened worldwide, including the recession, post-pandemic, and the third party cookie death, which puts even more pressure on marketers.

Join us and learn from thought leaders Jenny Kaiser - CEO | Åkestam Holst, Mirja Kais - Head of Creative Agency | Tre  and Johan Ydring - Global Head of Digital Sales & Marketing | Svea Solar + gain exclusive behind-the-scenes access to how experts across various sectors are overcoming challenges.

Don't miss this opportunity to expand your knowledge and learn from the best.

Join us and learn: 

  • How to keep up with the latest market trends and adopt a data-driven approach
  • Should you halt or continue marketing efforts during an economic downturn
  • How to balance revenue generation and long-term growth
  • How to leverage Martech investments to their fullest potential
  • How to revolutionize marketing with AI: opportunities and challenges


8.00 | Breakfast

Registration and breakfast for those joining us at the venue

8.30 | Introduction

Mats Gustafsson, CEO & Founder | Wednesday Relations

8.35 | Top Challenges and Focus Areas for Marketers in 2023

Jenny Kaiser, CEO | Åkestam Holst
Mirja Kais, Head of Creative | Tre
Johan Ydring, Global Head of Digital Sales & Marketing | Svea Solar

9.25-9.30 | Questions and summary


What is Wednesday Hybrid?

Choose to participate in person at the venue, enjoy a breakfast and mingle with peers, or participate in the comfort of your home/office via the livestream. 

Secure your ticket, in a participation-format that suits you, in the menu to the left.

Target group

This webinar is for decision-maker marketing leaders facing business growth challenges and wanting to be inspired with the focus areas necessary for marketing success in 2023.

Are you interested but do not have the opportunity to see this webinar live? Sign up anyway, and we will make sure you get access to the recorded version post event.

Online registration closes 1 hour before the webinar starts.

The event is not open for competitors to our partner.


Jenny Kaiser

CEO | Åkestam Holst

As one of Sweden's most prominent agency leaders, Jenny E Kaiser manages the world-acclaimed creative boutique agency Åkestam Holst NoA. She has extensive experience in marketing from both the client- and agency sides and a proven track record of delivering extensive growth for brands and businesses on all levels and markets. She is a strong value-driven leader who believes in equality and has a sense of justice at heart.

Mirja Kais

Head of Creative | Tre

Mirja has long experience in communication and leadership. Over the years, she has worked with many different brands and markets and has also started, run, and sold companies. She believes in developing and solving business challenges with innovation and creativity where the potential and power lies in the culture and in the development of individuals.

Johan Ydring

Global Head of Digital Sales & Marketing | Svea Solar

Johan has worked with digital marketing since the time of the dinosaurs. Both on the agency and client side. Also frequently employed as a speaker and teacher at, among others, Bergh's SoC. Digital manager at Mindshare, and long-term Nordic marketing manager at TUI before a short stint as CEO at Now at Svea Solar where the responsibility lies around digital marketing and sales.

Mats Gustafsson

CEO & FOUNDER | Wednesday Relations

Mats founded Wednesday Relations 2002 and have extended experience in marketing, sales, digital business and CRM. Mats has worked in line-positions within marketing and sales in Sweden and worldwide. Together with Wednesday Relations, Mats has created a lot of conferences and seminars, and is also a very popular and well-experienced moderator.

Breakfast Partners

Founded in 2010, Bannerflow is a cloud-based platform that enables marketing teams to take control of their digital advertising. It empowers teams to design, scale, publish, analyze, personalize, and optimize campaigns in-house. The platform seamlessly integrates with other major ad tech providers and supports a large range of digital ad formats such as Display, Social, Video, Mobile, and CRM/onsite advertising.

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