Wednesday Executive

Transform digital marketing with AI - keep up with your customers

Transform digital marketing with AI - keep up with your customers




17:00 - 20:00


Smålandsgatan 7

Transform digital marketing with AI - keep up with your customers

Together with our partner IBM Watson Customer Engagement we are having an Executive Round Table that will discuss how you keep up with your customers. AI is on everybody's lips but how do you actually get started? And are there ways to get help already now that will improve the speed and efficiency of the marketing decisions today.

We have invited Jenny Dynesius, Digital Strategist at Ikano Bostad to share the ambitions and learnings on their digital re-invention tour including their pilots with AI. Your IBM host of the night will be Bjørn Kacke, Nordic Leader Watson Customer Engagement. Bjørn will shortly also share what Watson Customer Engagement is all about.

As part of a selected group you will be able to talk to peer Marketing and Digital Leaders in Sweden. The evening will give you new insights, ideas and the possibility to network with people in similar positions in other companies. 

This Round Table is only directed to leaders/decisionsmakers within Marketing, Digital (including digital sales), CRM, Customer Experience och Customer Insight in medium to large companies.

Following companies are already booked for the event: Folksam, Tele2, Elgiganten, Telia, Länsförsäkringar AB, Coop, Nordea, Linas Matkasse, Dagens industri and Fazer Bageri, 

Please note that this event is limited to 10 guests and is free of charge for the participants.


17.00 | Welcome and drink

17.30 | Moderator presents the agenda for the evening

Mats Gustafsson, founder & CEO, Wednesday Relations

17.35 | Introduction to IBM/Watson Customer Engagement and Watson Marketing 

Bjørn Kacke, Leader of Watson Customer Engagement Nordic

17.45 | Digital Re-invention at Ikano Bostad and the role of AI

In 30 min Jenny will share with you some of the thoughts behind the key digital initiatives around customer engagement. From use of data do better serve clients to pilots with AI technology. You will get a quick insight to the ups and downs on the current journey.

Jenny Dynesius, Digital Strategist at Ikano Bostad

18:15 | Contribute your thoughts and challenges through a group conversation over dinner

19:50 | Summarize and ending

Annika Javestad


"A very appreciated event format that invites you to new insights, interesting discussions and networking."

Kajsa Arvidsson


"I really liked the format of the event. It generated good discussions and a couple of good key insights."


Jenny Dynesius

Digital Strategist at Ikano Bostad

Jenny is a digital strategist and a change agent by heart having worked with implementation for digital projects for years. Jenny believe that most things are possible which is why she often jumps into testing new things that can solved the puzzle of top customer engagement.

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Executive partner

IBM Watson Marketing offers campaign automation, marketing insights and real-time personalization embedded with cognitive capabilities. With IBM Watson Marketing, marketers can uncover new levels of actionable insights, deliver powerful and personalized experiences that customers want and value, and discover innovative ideas that provide a competitive edge. Learn more about what’s possible for your customers, your brand and your business at

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