08:00-09:00 Breakfast and registration from 07:30
Näckströmsgatan 8, Stockholm
For some brands more than 75% of their social media presence is in visual content like images and video – and the stories told in pictures often have much higher brand impact than words. Using AI technology, it is now possible to track visual conversations across social media network. With film studios packed inside consumers smartphones, social media users are the directors of the stories. And what do the stories contain? Your brand. If you want to keep up, you have to evolve too. Learn how it works and why it’s important.
Ryan Young, Director of Strategic Accounts at Talkwalker, will introduce the next level in social insights. Stating that brands are at least as visual driven as by mention which means that you need to track your visual identity across media platforms. Both to follow your own content and the user generated content but also following if someone is plagiarizing or exploiting your brand identity.
07:30 - 08:00 Breakfast and registration
08:00 - 08:05 Introduction Wednesday Relations
08:05 - 08:55 Visualizing social media data – how to track brands in video and images
08:55 - 09:00 Questions and summarize
The seminar is for you who work in a line organization within Social Media, Digital Marketing, Marketing and Communication. The seminar is unfortunately not open for competitors to our partner.
Ryan is a University graduate in computer science with emphasis on data analytics. He is also an experienced sales professional with background in telecommunications and expert in application of data to measure Marketing and PR effectiveness.
We believe that communication can change the world - Communication can overthrow governments, a tweet can put political relations out of control, and a social media storm can put an unknown business on the map. Infomedia is your strategic partner for providing insights and advice on how to strengthen your strategic efforts on social media to ensure that your company gains market shares, increase revenues and minimize risks through social media. Read more.