Delivering a good customer experience starts with “knowing” who your customers are, to decide what content is relevant to each customer and how to interact with them at each step of your customer journey.
Actionable customer data is essential from the top of the funnel, converting an anonymous website visitor into a first-time-buyer, to the bottom funnel maintaining and nurturing happy and loyal customers.
How does gamification enter into the game? You’ve all probably already heard about gamification. It involves the use of game mechanics to convey a message, collect customer data and drive results. During this webinar, you’ll discover how you can concretely use gamification in your marketing strategy to create impactful digital experiences, collect customer data and improve customer engagement and experience.
Gilles Lenaerts, Country Manager Nordics at Qualifio, will share both successes and failures from large European consumer brands and show you how gamification can enable you to:
13.00-13.05 | Introduction Wednesday Relations, Mats Gustafsson
13.05-13.50 | From gamification to data collection: how to improve customer experience
13.50-14.00 | Questions and summarize, Mats Gustafsson
This webinar is relevant for consumer brands from all industries and media groups. It will be particularly relevant for you if your role is related to CRM and marketing automation, loyalty, customer experience, customer journey, lead generation, digital marketing, digital brand activation.
Gilles Lenaerts has a background in customer engagement, CRM and e-commerce from Belgian IT consulting firm, Delaware. Since 2017 he has been guiding Scandinavian companies like Schibsted, Bonnier, Aller Media and Egmont Publishing in using gamification for their data-driven marketing communications.
With headquarters in Belgium and offices across Europe, Qualifio enables large brands and media to engage audiences across digital channels via 50+ templated interactive formats (quizzes, contests, surveys, tests, animated games, etc.). With stringent adherence to the GDPR, the platform allows the collection of rich first-party data that can be pushed to a client’s wider technologies for data enrichment. More than 400 clients currently use Qualifio across Europe.