08:00 - 09:00 Breakfast and registration from 07:30
Fleminggatan 7, 112 26 Stockholm
We hear it time and time again, customer loyalty is dead. But is it? It is not the customers role anymore to “prove” to you that they are loyal or have offers or coupons. We must put the customer back at the heart of your strategy and start to use modern touch points and utilize more data to make smarter decisions.
In this session Christine Bardwell will explore the topic of customer loyalty and will discuss innovations shaping the future of loyalty. Get inspired and take your loyalty and CRM marketing practice to a new level!
07:30 - 08:00 Registration and breakfast
08:00 - 08:05 Introduction Wednesday Relations
08:05 - 08:55 What is the Future of Customer Loyalty?
08:55 - 09:00 Summarize and questions
The seminar is for you who work in a line organization within marketing, CRM, Customer Experience and business development. The seminar is unfortunately not open for competitors to our partner.
Christine Bardwell is responsible for global strategy for Oracle Loyalty. Prior to joining Oracle in 2015, she accumulated more than a decade of industry experience as a researcher, analyst, and consultant to leading retail brands and technology companies focused on the pursuit of the ultimate customer experience.
Kristoffer Stenbeck works as principal sales consultant at Oracle Marketing Cloud with expertise solutions for digital marketing. Kristoffer has a broad experience as CRM consultant and assist B2C as well as B2B companies with their Martech/Adtech landscape.
Oracle has more than 420 000 customer and implementations in more than 145 countries and offers one of the world’s topmost complete, integrated series of cloud applications, platform services and pre-integrated systems. Read more about Oracle here.