Wednesday Breakfast

What is the Future of Customer Loyalty?

What is the Future of Customer Loyalty?




08:00 - 09:00 Breakfast and registration from 07:30


F7, Ljusgården
Fleminggatan 7, 112 26 Stockholm



What is the Future of Customer Loyalty?

We hear it time and time again, customer loyalty is dead. But is it? It is not the customers role anymore to “prove” to you that they are loyal or have offers or coupons. We must put the customer back at the heart of your strategy and start to use modern touch points and utilize more data to make smarter decisions.

In this session Christine Bardwell will explore the topic of customer loyalty and will discuss innovations shaping the future of loyalty. Get inspired and take your loyalty and CRM marketing practice to a new level!


07:30 - 08:00 Registration and breakfast

08:00 - 08:05 Introduction Wednesday Relations

08:05 - 08:55 What is the Future of Customer Loyalty?

  • Customer loyalty today - the landscape
  • Innovations and trends shaping the future of customer loyalty

08:55 - 09:00 Summarize and questions

Target group

The seminar is for you who work in a line organization within marketing, CRM, Customer Experience and business development. The seminar is unfortunately not open for competitors to our partner. 


Christine Bardwell

Global Product Manager - Strategy, Oracle

Christine Bardwell is responsible for global strategy for Oracle Loyalty. Prior to joining Oracle in 2015, she accumulated more than a decade of industry experience as a researcher, analyst, and consultant to leading retail brands and technology companies focused on the pursuit of the ultimate customer experience.

Kristoffer Stenbeck


Kristoffer Stenbeck works as principal sales consultant at Oracle Marketing Cloud with expertise solutions for digital marketing. Kristoffer has a broad experience as CRM consultant and assist B2C as well as B2B companies with their Martech/Adtech landscape.

Breakfast partner

Oracle has more than 420 000 customer and implementations in more than 145 countries and offers one of the world’s topmost complete, integrated series of cloud applications, platform services and pre-integrated systems. Read more about Oracle here.

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