Wednesday Hybrid

Where Brands Live - brand engagement and governance in the digital age

Where Brands Live - brand engagement and governance in the digital age




08.30-09.30 Breakfast starts at 08.00


Berns | Berzelii Park Stockholm and Online



Brand engagement and governance in the digital age

Join brand experts Digge Zetterberg and Nina Amjadi as they discuss strategies and trends on brand engagement, brand management and brand governance. Together we will explore how to stay true to your brand through effective brand governance, the global to local approach and the different models of brand management. 

You will learn:

  • How to stay true to your brand
  • Effective brand governance models
  • Key global brand management trends
  • Brand engagement in the digital age

What is Wednesday Hybrid?

Choose to participate in person at the venue, enjoy a breakfast and mingle with peers, or participate in the comfort of your home/office via the livestream. Secure your ticket, in a participation-format that suits you, in the menu to the left.


8.00 | Breakfast

Registration and breakfast for those joining us at the venue

8.30 | Introduction

Mats Gustafsson, CEO & Founder @ Wednesday Relations

8.35 | Where Brands Live - brand engagement and governance in the digital age

Digge Zetterberg, Head of Communications @ Frontify and Nina Amjadi, CEO @ Familjen

9.25-9.30 | Questions and summary

Target group

This event is suited for those who work in Marketing, CRM, CX, Growth, Data, Analytics & Product related roles.

Are you interested but do not have the opportunity to see this webinar live? Sign up anyway, and we will make sure you get access to the recorded version post event.

Online registration closes 1 hour before the webinar starts.

Secure your physical ticket with breakfast or online attendance in the menu to the left.



Nina Amjadi

CEO, Familjen

Nina is a visionary leader who has spent the past 15 years of her professional career exploring how innovation, creativity, and people's well-being can fuel the best products and brands.Nina is the CEO of the award-winning design and communications agency in Stockholm called Familjen where she views herself as a facilitator of growth and creative development. She spent 10 years in the US working with major brands on their innovation challenges before returning to her home in Stockholm. Nina is always looking for new ways to create the right environment for innovation to take center stage and harvests a sincere passion for new technologies.

Digge Zetterberg

Head of Communications, Frontify

Digge is the Head of Communications at Frontify where she is leading the brand management platform´s global communication efforts. Before Frontify, Digge held numerous management positions in the advertising and agency world. She has covered the industry for trade press for more than 10 years and was head of Sweden’s biggest advertising award for five years.

Mats Gustafsson


Mats founded Wednesday Relations 2002 and have extended experience in marketing, sales, digital business and CRM. Mats has worked in line-positions within marketing and sales in Sweden and worldwide. Together with Wednesday Relations, Mats has created a lot of conferences and seminars, and is also a very popular and well-experienced moderator.

Breakfast Partner

Frontify is a cloud-based brand management platform for creators and collaborators of brands, connecting everything (and everyone) important to the growth of your brand. With Frontify, you can centralize every image, video, logo, icon, or other brand asset in one place. You can create digital brand guidelines to organize and showcase your brand. Plus, Frontify makes it easy to streamline collaboration across teams with project workflows, design templates, and more

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