Agenda
DAY 1 - 08:30 - 16:30
08.30 - 09.00 | Breakfast and registration
09.00 - 10.30 | Digital Marketing Theory & The Digital Customer Journey
10.00 - 10.10 | Break
10.10 - 11.20 | The Digital Customer Journey
11.20 - 11.30 | Break
11.30 - 12.30 | Social Media Marketing
12.30 - 13.30 | Lunch
13.30 - 14.45 | LinkedIn Marketing
14.45 - 15.00 | Break
15.00 - 16.30 | Content Marketing
16.30 | Closure and summary
Key Themes:
- How to set up and run a digital campaign
- Changing dynamics of the digital world
- Creating Marketing strategies and the marketing mix
- Building brands, personas and brand archetypes
- Understanding the decision making process and how to influence it
DAY 2 - 08:30 - 16.30
08.30 - 09.00 | Breakfast and registration
09.00 - 10.00 | Search Engine Optimisation and Social Media Optimisation
10.00 - 10.10 | Break
10.10 - 11.20 | Paid Search and Email Marketing
11.20 - 11.30 | Break
11.30 - 12.30 | Email Marketing and AI
12.30 - 13.30 | Lunch
13.30 - 14.45 | AI and Digital Selling
14.45 - 15.00 | Break
15.00 - 16.30 | Digital Marketing Strategy & Planning Including Analytics
16.30 | Closure and summary
Key themes:
- Campaign planning
- CRM and E-CRM
- Data and data quality management
- Customer journey mapping
- Profiling, segmentation and targeting
- Website usability and conversion
- SEO and adwords
Who should attend?
Whether you are new to Digital Marketing or a marketer looking to enhance your digital knowledge and skill set, this class will cover the fundamental principles of Digital Marketing and will provide you with an opportunity to examine the impact of these on your own business environments.
- Business owners, Entrepreneurs and Freelancers.
- Social Media Assistant, Manager and Executives.
- Digital Marketing Assistant, Manager and Executives.
- Anyone interested in developing a career within Social Media or Digital Marketing.
Previous knowledge
The Masterclass is designed for beginners to intermediate wanting to advance their understanding skills and knowledge. A workbook will be supplied along with all the necessary tools to prepare, design and implement a digital marketing campaign. You will also receive a copy of Warren’s Think #Digital First book.
Don't forget to bring your laptop!
Teacher