Wednesday Academy

Digital Marketing Masterclass

Grow Your Business with Digital Marketing!

This 2 day Digital Marketing Masterclass will help you transform your organisation’s digital presence, increase engagement and keep up to date with the latest trends in digital media and marketing in the constantly evolving digital landscape. 

Video greeting from the teacher:

Key takeaways

The aim of the Digital Marketing Masterclass is brought to life through meaningful and active methods, which embrace the modern marketing industry. The class will look at building brands and marketing strategies, digital marketing acquisition, conversion and retention, social media strategies, and much more.

  • Explain how Digital Marketing has disrupted the traditional marketing mix.

  • Be aware of the online consumer journey and how to effectively target your customers.

  • Explain the role of the core Digital Marketing channels.
  • Set clear objectives for the different Digital Marketing channels.
  • Write a Digital Marketing plan.
  • Give away of Warren Knight's book "Think #Digital First".

Content

   Introduction to Digital Marketing

   The Digital Customer Journey 

   Social Media Marketing, LinkedIn Marketing, Content Marketing

   Search Engine Optimisation, Social Media Optimisation

   Paid Search

   Digital Marketing Strategy and Planning

   Email Marketing

   Artifical Intelligence (A.I)

   Digital Selling

   Google Analytics

Previous testimonials:

Chris Brown

Award-winning Digital Innovator and Disruptor

”Thoroughly enjoyed Warren’s Digital Leadership course. Great insights, delivered in an enabling and engaging fashion. So many things to take back and implement, for both my business and myself. Inspirational!”

Adrienne Topping

Group Brand & Marketing Communications Manager - Sharp Business Systems UK Plc

”I recently attended a 3-day Digital Leadership course delivered by Warren and found it incredibly useful, inspiring and thought provoking. Warren’s knowledge, experience and delivery was first-class. The takeaways from the course will prove most valuable to my work over the next two or three years. Warren created the perfect balance between learning, conversations and discovery. What a genially lovely guy too!”

 

Tea Repo

Head of AI and Robotics at ME, Finland

” Inspiring. Entertaining. Dedicated. Passionate. With these words I would describe Warren. A true professional who is very passionate about AI and leadership and inspires people to begin their AI journey. Warren’s presentation is entertaining and energetic. He is very dedicated and wants that every presentation is unique and fits perfectly to the certain target group to which he is holding the presentation for.”

Agenda

DAY 1  - 08:30 - 16:30 

08.30 - 09.00 |  Breakfast and registration

09.00 - 10.30 |  Digital Marketing Theory & The Digital Customer Journey

10.00 - 10.10 |  Break 

10.10 - 11.20 |  The Digital Customer Journey

11.20 - 11.30 |  Break

11.30 - 12.30 |  Social Media Marketing

12.30 - 13.30 |  Lunch

13.30 - 14.45 |  LinkedIn Marketing 

14.45 - 15.00 |  Break

15.00 - 16.30 |  Content Marketing  

16.30 | Closure and summary

Key Themes:

  • How to set up and run a digital campaign
  • Changing dynamics of the digital world
  • Creating Marketing strategies and the marketing mix
  • Building brands, personas and brand archetypes
  • Understanding the decision making process and how to influence it

DAY 2  - 08:30 - 16.30

08.30 - 09.00 |  Breakfast and registration

09.00 - 10.00 |  Search Engine Optimisation and Social Media Optimisation

10.00 - 10.10 |  Break 

10.10 - 11.20 |  Paid Search and Email Marketing  

11.20 - 11.30 |  Break

11.30 - 12.30 |  Email Marketing and AI

12.30 - 13.30 |  Lunch

13.30 - 14.45 |  AI and Digital Selling 

14.45 - 15.00 |  Break  

15.00 - 16.30 |  Digital Marketing Strategy & Planning Including Analytics

16.30  |  Closure and summary

Key themes:

  • Campaign planning
  • CRM and E-CRM
  • Data and data quality management
  • Customer journey mapping
  • Profiling, segmentation and targeting
  • Website usability and conversion
  • SEO and adwords

Who should attend?

Whether you are new to Digital Marketing or a marketer looking to enhance your digital knowledge and skill set, this class will cover the fundamental principles of Digital Marketing and will provide you with an opportunity to examine the impact of these on your own business environments.

  • Business owners, Entrepreneurs and Freelancers.
  • Social Media Assistant, Manager and Executives.
  • Digital Marketing Assistant, Manager and Executives.
  • Anyone interested in developing a career within Social Media or Digital Marketing.

Previous knowledge

The Masterclass is designed for beginners to intermediate wanting to advance their understanding skills and knowledge. A workbook will be supplied along with all the necessary tools to prepare, design and implement a digital marketing campaign. You will also receive a copy of Warren’s Think #Digital First book.

Don't forget to bring your laptop!

Teacher

Warren Knight

Certified Customer Experience Professional and Customer Experience Specialist

Warren Knight is a Top 100 Global Influencer and internationally recognised professional speaker, trainer, coach on Digital Leadership and a Digital Transformation (DX) strategist, he’s an award-winning technology entrepreneur with 12 years digital experience and author of Think #Digital First. Change agent Warren Knight’s personal approach to transforming how we view disruptive technology is to empower individuals with positive choices to reach business objectives and as a result builds stronger companies and more engaged communities. His vision is to help 100,000 companies go through a profound digital transformation of their cultural “personality” and customer “experience” by 2021. Get to know more about Warren on: https://warren-knight.com/

Upcoming event and reservation

Date: 18-19th November 2020
Time: 08:30-16:30
Venue: Online
Price: 12 990 SEK ex vat

Duo ticket: 1 000 SEK discount per attendee
Charity organization with a 90-charge account: 40% discount (discount code VIP-90)

Book your ticket ➡

Interested in a customized course?

We often produce customized courses. Read more or contact Klara Sernemyr at 073-320 70 99 or .

upcoming dates
18-19th November, online
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