Wednesday Academy This 2 day Digital Marketing Masterclass will help you transform your organisation’s digital presence, increase engagement and keep up to date with the latest trends in digital media and marketing in the constantly evolving digital landscape.
The aim of the Digital Marketing Masterclass is brought to life through meaningful and active methods, which embrace the modern marketing industry. The class will look at building brands and marketing strategies, digital marketing acquisition, conversion and retention, social media strategies, and much more.
Explain how Digital Marketing has disrupted the traditional marketing mix.
Be aware of the online consumer journey and how to effectively target your customers.
Introduction to Digital Marketing
The Digital Customer Journey
Social Media Marketing, LinkedIn Marketing, Content Marketing
Search Engine Optimisation, Social Media Optimisation
Paid Search
Digital Marketing Strategy and Planning
Email Marketing
Artifical Intelligence (A.I)
Digital Selling
Google Analytics
”Thoroughly enjoyed Warren’s Digital Leadership course. Great insights, delivered in an enabling and engaging fashion. So many things to take back and implement, for both my business and myself. Inspirational!”
”I recently attended a 3-day Digital Leadership course delivered by Warren and found it incredibly useful, inspiring and thought provoking. Warren’s knowledge, experience and delivery was first-class. The takeaways from the course will prove most valuable to my work over the next two or three years. Warren created the perfect balance between learning, conversations and discovery. What a genially lovely guy too!”
” Inspiring. Entertaining. Dedicated. Passionate. With these words I would describe Warren. A true professional who is very passionate about AI and leadership and inspires people to begin their AI journey. Warren’s presentation is entertaining and energetic. He is very dedicated and wants that every presentation is unique and fits perfectly to the certain target group to which he is holding the presentation for.”
08.30 - 09.00 | Breakfast and registration
09.00 - 10.30 | Digital Marketing Theory & The Digital Customer Journey
10.00 - 10.10 | Break
10.10 - 11.20 | The Digital Customer Journey
11.20 - 11.30 | Break
11.30 - 12.30 | Social Media Marketing
12.30 - 13.30 | Lunch
13.30 - 14.45 | LinkedIn Marketing
14.45 - 15.00 | Break
15.00 - 16.30 | Content Marketing
16.30 | Closure and summary
Key Themes:
08.30 - 09.00 | Breakfast and registration
09.00 - 10.00 | Search Engine Optimisation and Social Media Optimisation
10.00 - 10.10 | Break
10.10 - 11.20 | Paid Search and Email Marketing
11.20 - 11.30 | Break
11.30 - 12.30 | Email Marketing and AI
12.30 - 13.30 | Lunch
13.30 - 14.45 | AI and Digital Selling
14.45 - 15.00 | Break
15.00 - 16.30 | Digital Marketing Strategy & Planning Including Analytics
16.30 | Closure and summary
Key themes:
Whether you are new to Digital Marketing or a marketer looking to enhance your digital knowledge and skill set, this class will cover the fundamental principles of Digital Marketing and will provide you with an opportunity to examine the impact of these on your own business environments.
The Masterclass is designed for beginners to intermediate wanting to advance their understanding skills and knowledge. A workbook will be supplied along with all the necessary tools to prepare, design and implement a digital marketing campaign. You will also receive a copy of Warren’s Think #Digital First book.
Don't forget to bring your laptop!
Warren Knight is a Top 100 Global Influencer and internationally recognised professional speaker, trainer, coach on Digital Leadership and a Digital Transformation (DX) strategist, he’s an award-winning technology entrepreneur with 12 years digital experience and author of Think #Digital First. Change agent Warren Knight’s personal approach to transforming how we view disruptive technology is to empower individuals with positive choices to reach business objectives and as a result builds stronger companies and more engaged communities. His vision is to help 100,000 companies go through a profound digital transformation of their cultural “personality” and customer “experience” by 2021. Get to know more about Warren on: https://warren-knight.com/
Date: 18-19th November 2020
Time: 08:30-16:30
Venue: Online
Price: 12 990 SEK ex vat
Duo ticket: 1 000 SEK discount per attendee
Charity organization with a 90-charge account: 40% discount (discount code VIP-90)
We often produce customized courses. Read more or contact Klara Sernemyr at 073-320 70 99 or .
