Wednesday Executive

Disruptor Club






Konstnärsbaren (KB)
Smålandsgatan 7

Managing change when transforming to a customer-centric market organization

A brand that signals credibility is key for any Enterprise that wants to survive a in a competitive environment. Most enterprises rightly recognize customer experience as a pillar to create and maintain that credibility. Yet most fall short of actually achieving a customer centric experience focused on what the customer needs in the moment. Instead we see how enterprises miss key customer signals and train the customers to ignore them. In a disruptive landscape where old business models are challenged by nimble specialists or big tech the current approach is not sustainable. Enterprises recognizes this but change is hard.

What is really customer centricity and how do leaders need to evolve to drive it? These are topics we will discuss at Disrupt Club in Stockholm on September 14th.

Experience the power and the possibilities of what can happen when we bring together some of the most strategic minds in B2C marketing.  The Disrupt Club, in Sweden in co-operation with Wednesday Relations, does exactly that. It’s an invite-only social group of high-level marketing leaders across Europe that meets regularly to talk about our B2C marketing industry and the ways we’re working to disrupt the status quo.

Pega has been running these sessions across European capitals and will also be sharing lessions learnt from Paris, Amsterdam and London.

Target Group

This event turns to B2C-leaders with a KPIs related to growth, retention, customer satisfaction or leading organisations that support the business to make it happen.

Please note that this event is limited to 12 guests and is free of charge for the participants.

This Round Table is only directed to leaders/decision makers. 


17.00 | Welcome and drinks

17.30 | Moderator presents the agenda for the evening

Mats Gustafsson, founder & CEO, Wednesday Relations

17.45 | Managing change when transforming to a customer-centric market organization

 Joanne Taylor, VP Pega 1:1 Customer Engagement EMEA @ Pega

18:15 | Contribute your thoughts and challenges through a group conversation over dinner
Many organisations consider themselves to be customer centric, but what does that mean? And what does it take in reality to transition to a customer centric approach? We’ll discuss some ways in which organisations are driving this change from the top down, putting the customer at the heart of everything they do. Perhaps your exec are regularly listening in to customer calls, perhaps you have KPIs centered around the customer, or perhaps you’re still struggling to move away from a product push approach and aren’t sure where to start.

What is customer centricity?
How do leaders need to evolve to drive it?

19:50 | Summarizing and ending


Joanne Taylor

VP Pega 1:1 Customer Engagement EMEA @ Pega

Responsible for Pega’s 1:1 Customer Engagement business in EMEA. A proven strategist and Innovator she brings a deep understanding of technology and a specialist in the area of data driven transformation and AI. Passionate about Customer Engagement and bringing true personalization to the enterprise.

Over a 25 year career in the software industry Joanne has been advising and enabling customers to transform their businesses to unlock the value of their data to become truly customer centric. Having worked across Industries Joanne brings a unique perspective on the challenges that such transformations bring and the solutions to overcome them.

Prior to joining Pega, Joanne led go to market teams for Software AG, Opentext and SAS.

Mats Gustafsson


Mats founded Wednesday Relations 2002 and have extended experience in marketing, sales, digital business and CRM. Mats has worked in line-positions within marketing and sales in Sweden and worldwide. Together with Wednesday Relations, Mats has created a lot of conferences and seminars, and is also a very popular and well-experienced moderator.

Application of interest

Executive Partner

Pega delivers innovative software that crushes business complexity - from maximizing customer lifetime value to streamlining service to boosting efficiency, we help the world’s leading brands solve problems fast and transform for tomorrow.

With Pega you can achieve a level of customer relevance that was considered impossible just a few years ago.

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