Wednesday Executive

Executive Experience Sweden 2024

Executive Experience Sweden 2024




18.00 - 21.30


Ett Hem Stockholm
Sköldungagatan 2, Stockholm, Sweden

Executive Experience Sweden 2024

Create loyalty from your customers and partner networks

In today's business landscape, it is more important than ever to distinguish your brand. In doing so, customer experience has become crucial as it’s at the heart of the relationship between a business and its customers — every interaction presents an opportunity to strengthen these connections. For brands seeking to enhance customer acquisition, build loyalty, foster engagement, and drive growth, focus must be on delivering exceptional experiences and connecting with their customers.

Leveraging smart technology can significantly improve customer engagement and retention. By automating and streamlining processes, you can resolve customer issues more efficiently while reducing operational costs.

We are delighted to invite you to an exclusive dinner, hosted by Wednesday Relations and ServiceNow. This dinner event offers you the chance to network with peers in similar positions, providing you with a valuable opportunity for open discussions on common challenges.

A very rewarding evening with interesting discussions and new insights. Very nice to meet like-minded people from different industries who share their thoughts and experiences!

- Executive Roundtable Participant

Guest Speaker Program:

Helén Rigamonti, Nordic ambassador & Head of Education | European Customer Experience Organization

Helén will be talking about:

  • The importance of a customer-centric culture, leadership, and the right organizational set-up to deliver the right customer experience.
  • EX & CX – the significance of employee experience in delivering the right customer experience.

Rainer Deutschmann, COO | Telia 

How can CX increase your company's competitive advantage? 

  • Position customer experience is a way of standing out from competitors. 

Frederick Wennmark, Director Solutions Consulting | ServiceNow 

How to get your organization ready

  • Technology can affect how you increase customer engagement and retention. Exceed customer expectations for speed and convenience while reducing the cost to serve. Connect people, processes, and data on a single system of action to address customer needs efficiently, transparently, proactively. 

Target Group

As part of a selected group you will have the chance to network with directors, managers and decision makers within Marketing, E-Commerce, Customer Experience, CRM and Customer Service. 

Please note the event is limited to 10 guests and is free of charge to participants. This Roundtable is only directed to leaders / decision makers.


Helen Rigamonti

Nordic ambassador & Head of Education,

Helén has over 25 years of experience in leadership roles with numerous missions to lead customer-centric transformation and she teaches several education and certifications in the field of Customer Experience Management. Helén is the author of the coming book “Customer Experience Management på svenska – att leverera rätt kundupplevelse.

Rainer Deutschmann

COO | Telia

Rainer is a senior business leader with a passion for user experience and digital technologies. He has built and led businesses across digital sectors, including telecommunications, B2B & IT services, TV / media & entertainment, fintech & e-commerce. Rainer expertise include functional expertise in large scale digital transformation, operational excellence, strategy & business development, big data & analytics, as well as geographic expertise in mature and emerging markets, across multinational corporations and start-ups.

Frederick Wennmark

Director Solution Consulting | ServiceNow

As the Director of Solution Consulting for Sweden at ServiceNow, Frederick leads a team of talented solution consultants who help customers and partners achieve their goals and vision with the Now Platform.

In his role, he oversee the pre-sales activities, including solution design, demonstration, presentation, and proposal development. He also collaborate with sales, marketing, partners and professional services teams to ensure the alignment and execution of the sales strategy and customer satisfaction. He is proud to have contributed to the growth and success of ServiceNow in Sweden, by delivering high-quality solutions that address the customer's challenges and needs.

Mats Gustafsson Waxler


Mats founded Wednesday Relations 2002 and have extended experience in marketing, sales, digital business and CRM. Mats has worked in line-positions within marketing and sales in Sweden and worldwide. Together with Wednesday Relations, Mats has created a lot of conferences and seminars, and is also a very popular and well-experienced moderator.

Application of interest

Excecutive Partner

ServiceNow is changing the way people work. With a service-orientation toward the activities, tasks and processes that make up day-to-day work life, we help the modern enterprise operate faster and be more scalable than ever before. Customers use our service model to define, structure and automate the flow of work, removing dependencies on email and spreadsheets to transform the delivery and management of services for the enterprise. ServiceNow provides service management for every department in the enterprise including IT, human resources, facilities, field service and more. We deliver a ‘lights-out, light-speed’ experience through our enterprise cloud – built to manage everything as a service

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