Wednesday Executive

How to increase revenue while being customer-centric during a pandemic

How to increase revenue while being customer-centric during a pandemic







2020 will be remembered as the year the e-commerce sector delivered a masterclass in adaptability.

E-commerce delivered remarkable crisis-led innovation and strategy at lightning speed, cementing digital commerce’s position as the future of retail. But, how have brands been able to adapt and innovate whilst increasing revenue and engaging with new and current customers?

The pandemic has increased the demand for online shopping and now, more than ever, consumers are continuing with this purchasing behaviour so, the need for brands to offer online shopping has accelerated in order to meet those demands.

With consumers seeking the best value, ease of purchase and next day deliveries, it is paramount that personalised customer engagement is not only what consumers want but it is what they deserve.

Join Zach Hemmant-Low of Emarsys who will discuss the impact of the pandemic whilst also looking at what it means for 2021 planning.

Target group

As part of a selected group, you will have the chance to network with leaders in Sweden. This executive event is exclusively directed to decision-makers who work in large companies within the field of retail, eCommerce and digital sectors. Åhléns, ICA, MatHem, Apoteket, Kicks and Plantagen has already secured their spot. 

Please note that this event is limited to 12 guests and is free of charge for the participants.


10:00 | Introduction - Moderator presents the agenda 

Mats Gustafsson, CEO & Founder @ Wednesday Relations

10:15 | How to increase revenue while being customer-centric during a pandemic

Zach Hemmant-Low, Regional Sales Director for the UK, Nordics & Benelux regions @ Emarsys

10:40 | Part 1 of group discussions in breakout session

- an opportunity to contribute with your thoughts and questions

10:55 | Summary of group discussion nr. 1

11:05 | Part 2 of group discussions in breakout session

- an opportunity to contribute with your thoughts and questions

11:20 | Summary of group discussion nr. 2

11:30 | Questions and summarize

Kitty Wahlqvist


"Great format, good mixture of companies in order to gain new insights and raise your eye on the issue!"

Lina Sundqvist


"Exceeded my expectations. Many interesting discussions and dialogues. New contact paths were created, potential business partnerships aroused, and a lovely feeling of confirmation that we are thinking right"


Zach Hemmant-Low

Regional Sales Director for the UK, Nordics & Benelux regions @ Emarsys

Zach is a digital marketing professional and an expert on digital marketing technology. Zach has over 7 years’ experience working with leading eCommerce and Retail brands across the SAAS sector and experience working for NASDAQ listed companies as well as industry start-ups.

Zach makes sure that industry leaders find the right technological solution that supports the objectives of a marketing function as well as overall business goals. During his time at Emarsys he has worked with businesses across Europe to provide solutions that drive customer retention and loyalty through, automation, personalisation, and customer intelligence.

Mats Gustafsson


Mats founded Wednesday Relations 2002 and have extended experience in marketing, sales, digital business and CRM. Mats has worked in line-positions within marketing and sales in Sweden and worldwide. Together with Wednesday Relations, Mats has created a lot of conferences and seminars, and is also a very popular and well-experienced moderator.

Gustaf Schalin

Gustaf is an experienced software and IT expert with over 22 years in the field of web-based technologies and the last 10 years, in the SaaS space.

Having recently joined Emarsys, Gustaf brings along his passion for customer focus and CX, not only for marketing but also from a CRM, social media, customer service and usability perspective, along with his local experience from working across the Nordics, Sweden in particular.

Gustaf's experience includes working with a broad range of B2B, D2C and B2C businesses in areas such as retail, e-commerce, finance, travel, and manufacturing. He has a strong focus on understanding how operative improvements and technology features can be translated into clear value to drive business outcomes.

Samuel Howat

Samuel has been in the industry for just over eight years. Having dedicated the last six years as a Sales and Marketing Manager at Emarsys, his wealth of knowledge in the region is evident by his direct involvement in the partnering of 34 Nordic brands to Emarsys. 

Send your interest

Executive Partner

Emarsys empowers digital marketing leaders and business owners with the only omnichannel customer engagement platform built to accelerate business outcomes. By rapidly aligning desired business results with proven omnichannel customer engagement strategies — crowdsourced from leading brands across your industry — our platform enables you to accelerate time to value, deliver superior 1:1 experiences and produce measurable results … fast. Join more than 2,500 companies who trust Emarsys to deliver the predictable, profitable outcomes that their businesses demand and the highly personalized omnichannel experiences that their customers deserve.

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