Wednesday Executive

Key Trends in CX and Marketing Automation

Key Trends in CX and Marketing Automation






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Key Trends in CX and Marketing Automation

Consumers expect more from brands than just products or services. They want highly relevant experiences from the moment they first interact with your company across websites, social media, email, mobile apps and other channels. But they are also demanding control and transparency of how their data and preferences are being used. 

To meet customer expectations we need to be able to personalise at scale. How can your organisation achieve this? And how are you changing to adapt to customer expectations?  

Join our executive event and a discussion about how an obsession with the customer can help your organisation drive your business towards strategic objectives across the customer journey and ensure continued growth.

Target group

As part of a selected group (12 professionals) you will have the chance to network with directors, managers and decision makers within Marketing, Customer Experience, CRM, Business Transformation etc.

Please note that this event is limited to 10 guests and is free of charge for the participants.

This Round Table is only directed to leaders/decision makers.


10.00 | Introduction

Moderator: Mats Gustafsson

10.15 | Key Trends in CX and Marketing Automation

Presented by Jo O´Connor | Solutions Architect @ Adobe

10.40 | Break out discussion - Round 1

  • What does personalization mean for you in your organisation and what do you think it means to your customers?

  • Customers choose what information to share and how it will be used. How is your organisation changing to adapt to this new behaviour?

11.00 | Summary after discussion

11.05 | Break out discussion - Round 2

Personalisation at scale implies real-time reactions.

  • Do we still believe that a 360-degree view of the customer is the best way to achieve this?

  • What would be the other methods of dealing with this?

11:30 | Summary and ending


Jo O´Connor

Solutions Architect @ Adobe

Jo has always been fascinated by solving problems, which is probably why
she is now a solutions consultant. At Adobe she works with customers
and partners to use Adobe technology solutions to deliver real business
value. She started her working life as a scientist, and has now come
full circle. Increasingly using the data and modelling techniques from
those days to help customers move into the world of machine learning and
artificial intelligence. The world is changing, and she is proud to be
working with Adobe to help her customers to move in that changing world
with confidence.

Mats Gustafsson

CEO & Founder @ Wednesday Relations

Mats founded Wednesday Relations 2002 and have extended experience in marketing, sales, digital business and CRM. Mats has worked in line-positions within marketing and sales in Sweden and worldwide. Together with Wednesday Relations, Mats has created a lot of conferences and seminars, and is also a very popular and well-experienced moderator.

Application of interest

Executive Partner

Adobe is changing the world through digital experiences. Our creative, marketing and document solutions empower everyone — from emerging artists to global brands — to bring digital creations to life and deliver them to the right person at the right moment for the best results.

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