Wednesday Executive
Savoring Success: Advanced Omnichannel & Loyalty Strategies for 2024
Savoring Success: Advanced Omnichannel & Loyalty Strategies for 2024
Datum
22okt
Tid
17.00 - 20.00
Plats
Konstnärsbaren (KB)
Advanced Omnichannel & Loyalty Strategies for 2024 and Beyond
Executive Dinner together with Emarsys (free of Charge)
Customer loyalty: it’s something we speak about often. But what do consumers think about loyalty? How do they choose which brands are worthy of their loyalty? And what do they want brands to know when it comes to earning their loyalty?
From repeat purchases to average order value, and customer lifetime value, loyalty can have a significant impact on brands’ business objectives. But today, the nature of loyalty is changing. In 2024, AI makes it easier for customers to discover a wide array of alternatives and compare prices across different platforms, reducing the friction involved in changing preferences. As the process for switching brands is streamlined, brands must ask themselves, what does loyalty look like from the customer perspective? What do today’s customers think and feel about loyalty? And what does it take to earn and secure their long-term loyalty?
Key take aways:
- 5 different types of Loyalty.
- Hyper focus on personalization to shift your offer.
- Good customer experience is not enough, learn how to create memorable experiences.
- Customer Loyalty Index including thousands of customers inputs across the globe.
- How to leverage Mobile Apps and change the game.
Discover the concept of Wednesday Executive!
A very rewarding evening with interesting discussions and new insights. Very nice to meet like-minded people from different industries who share their thoughts and experiences.
Program
17.00 | Welcome and Drinks
17.30 | Moderator Presents the Agenda for the Evening
Mats Gustafsson Waxler, Founder & CEO | Wednesday Relations
17.45 | Customer Loyalty: what leaders needs to know in 2024
Join us for an evening with Neil Howarth to gain insights from a seasoned leader who combines strategic vision with a hands-on approach to driving customer success and business growth.
Neil Howarth | Regional Vice President EMEA North | SAP Emarsys
18:15 | Contribute with your thoughts and challenges through a group conversation over 3-course dinner
- Using customer data to craft personalized loyalty programs.
- The shift from transactional to relationship-driven marketing through omnichannel strategies.
- Real-time engagement and AI-driven segmentation for proactive loyalty management.
- The impact of AI-driven personalization on customer retention.
19:50 - 20.00 | Summarizing and ending
Target Group
As part of a selected group (10 professionals) you will have the chance to network with Executives, Directors, and decision makers within Marketing, E-Commerce, Digitalt Marketing, Customer Experience and CRM.
Please note that this event is limited to 10 guests and is free of charge for the participants.This Roundtable is only directed to leaders/decision makers.
I appreciate the format of sharing experiences across industries. Activities like this give insights into differences, but above all, into similarities that we have in today's society and companies.
SPEAKERS & HOST
Neil Howarth
Regional Vice President EMEA North | SAP Emarsys
Neil Howarth is a seasoned leader in customer experience, currently serving as the Regional Vice President for EMEA North at Emarsys. With over a decade at SAP and Emarsys, Neil has been instrumental in driving significant business growth and innovation. He was honored with the Hasso Plattner Founder Award in 2022 for his exceptional contributions to the Midmarket Always On Platform Team. Known for his strategic acumen and resilience, Neil exceeded growth targets by 25% during the global pandemic, despite major challenges. His career is marked by a commitment to excellence and adaptability. His role as EMEA North Midmarket SWAT CX Lead saw him successfully lead initiatives that significantly impacted business performance. His background also includes roles in market analysis and health and fitness management, showcasing his versatile skills and leadership across different sectors.
A graduate with 1st Class Honours in Business & Management from Brunel University London, Neil has additional qualifications in fitness training and football coaching. His early career experiences with Samsung Electronics and Oxford United Football Club further reflect his broad expertise and dynamic approach.
Mats Gustafsson Waxler
CEO & Founder | Wednesday Relations
Mats founded Wednesday Relations 2002 and have extended experience in marketing, sales, digital business and CRM. Mats has worked in line-positions within marketing and sales in Sweden and worldwide. Together with Wednesday Relations, Mats has created a lot of conferences and seminars, and is also a very popular and well-experienced moderator.
Application of interest
Executive Partner
Emarsys, an SAP company, is the omnichannel customer engagement platform that empowers marketers to build, launch, and scale personalized, cross-channel campaigns that drives business outcomes. We partner with more than 1,500 companies from global enterprises to fast-moving mid-market brands across industries. Emarsys is purpose-built to give more power to marketers so they can:
- Accelerate time to value by quickly onboarding data and channels to deploy cross-channel campaigns.
- Deliver real-time, 1:1 personalization that builds trusted, loyal and lasting customer relationships with every interaction.
- Succeed with proven guidance to make smart, quick decisions with data-driven insights and analytics.
- Produce measurable results that drive predictable and profitable growth throughout the customer lifecycle.
