Wednesday Executive

The Future of Customer Communications

The Future of Customer Communications




10:00 - 11:45

The Future of Customer Communications

In a world where companies spend more than $2 trillion on digital transformation and customer demands for new technology channels are increasing, your company needs to keep up to have any chance of succeeding. But how can you keep communicating with your customers in the most effective way, while still streamlining your operations?

Join this exclusive event for a discussion with peers and experts about the next generation of communication platforms – enabling companies to create relevant, seamless and interactive engagements with customers across email, SMS, interactive video, chatbots, and PDF.

Target group

As part of a selected group, you will have the chance to network with directors, managers and decision makers within Marketing, Customer Service, Business Transformation, Customer Experience etc. in Sweden.

Please note that this event is limited to 12 guests and is free of charge for the participants.


10:00 | Introduction

Mats Gustafsson, CEO & Founder @ Wednesday Relations

10:15 | The Future of Customer Communications 

  • Insights in a new and innovative approaches to unified SaaS communications
  • Use cases and results from companies such as Blue Shield, Allianz and Directline

Dr. Gerhard Heide, Head of EMEA Marketing and Global Head of Strategy @ Precisely EngageOne


10:40 | Breakout session 1 - Communication channels and Customer Experience

  • What channels are using in your customer communication?
  • What advantages and challenges do you experience with the different channels?
  • Where do you see the best results?

11:00 | Summary of breakout 1 - hear each groups conclusions


11:10 | Breakout session 2 - Overall Communication strategy and responsibility - Bringing it all together 

  • Who is responsible for customer communication in your organisation (e.g how are you setup and what are the Pros and Cons with your structure)?
  • What about ad-hoc communications, for example from different teams?
  • Is your customer journey cross functional, e.g. when looking at marketing, service or operational communications?

11:30 | Summary of breakout 2 - hear each groups conclusions


11:40 | Summary of event & closing


”It was really nice meeting and interacting with people in the industry and the setup really helped spur great conversations!”


"I really liked the format of the event. It generated good discussions and a couple of key insights"


Dr. Gerhard Heide

Head of EMEA Marketing and Global Head of Strategy, Precisely EngageOne

Gerhard has nearly 20 years of experience with many major B2C companies globally on a wide range of customer insight and customer experience technologies, creating and developing significant business across different regions and industries, including finance, insurance, telecommunications, utility and the public sector.

Gerhard is a recognized thoughtleader and frequent conference presenter with deep domain expertise in omnichannel customer engagement, digital transformation, AI-powered CRM solutions, intelligent virtual assistants and data management/protection. Gerhard has a background in mathematics and has also worked extensively in collaboration with scientists at CERN and a number of leading universities. He holds an MSc and a PhD in Mathematics from the University of East Anglia.

Mats Gustafsson


Mats founded Wednesday Relations 2002 and have extended experience in marketing, sales, digital business and CRM. Mats has worked in line-positions within marketing and sales in Sweden and worldwide. Together with Wednesday Relations, Mats has created a lot of conferences and seminars, and is also a very popular and well-experienced moderator.

Send your interest

Executive Partner

Precisely is the global leader in data integrity and customer engagement, providing accuracy, consistency, and context in data for 12,000 customers in more than 100 countries, including 90 percent of the Fortune 100. Precisely’s data integration, data quality, location intelligence, data enrichment and customer engagement products power better business decisions to create better outcomes.

Precisely EngageOne helps businesses use data-driven insights to create seamless, personalized and omnichannel communications and connect with customers using the right channels, with the right messages, at the right time.

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