Wednesday Executive
Understanding the Complexity of Consumer Expectations
Understanding the Complexity of Consumer Expectations
Datum
29sep
Tid
10:00 - 11:45
Plats
Online
Understanding the Complexity of Consumer Expectations
Get the unique opportunity to join this exclusive event for a discussion with peers and experts about the complexity of Consumer Expecations. Hear from Kenneth Westlake, Territory Sales Executive Sweden at Freshworks, about the insights from the Swedish data of the global survey Complexity and Contradiction of Consumer expectations.
The survey included 11,502 global adults aged 18+, from Australia, Brazil, France, Germany, India, the Netherlands, Singapore, Sweden (1.000), the United Kingdom, and the United States. Please take a look at the program below for additional information and topics.
Target group
As part of a selected group (12 professionals), you will have the chance to network with directors, managers and decision makers within Marketing, Customer Service, Business Transformation, Customer Experience etc.
Please note that this event is limited to 12 guests and is free of charge for the participants.
Program
10:00 | Introduction
Moderator: Mats Gustafsson, CEO & Founder @ Wednesday Relations
10:15 | Presentation: Deconstructing Delight: Understanding the Complexity of Consumer Expectations
Presenter: Kenneth Westlake, Territory Sales Executive Sweden @ Freshworks
10:40 | Breakout session 1 - Low customer expectations offer a big business opportunity
11:00 | Summary of breakout 1 - hear each groups conclusions
11:10 | Breakout session 2 - Consumers expect brands to understand their personal values
11:30 | Summary of breakout 2 - hear each groups conclusions
11:40 | Summary of event & closing
Folksam
”It was really nice meeting and interacting with people in the industry and the setup really helped spur great conversations!”
Ericsson
"I really liked the format of the event. It generated good discussions and a couple of key insights"
Speakers
Kenneth Westlake
Territory Sales Executive Sweden @ Freshworks
Spent 6 years in the cloud-computing world helping businesses develop their customer & employee experience. Background at Salesforce & Snowflake. Building relationships that last and scale along with the customers needs in a fast-changing world.
Mats Gustafsson
CEO & FOUNDER @ WEDNESDAY RELATIONS
Mats founded Wednesday Relations 2002 and have extended experience in marketing, sales, digital business and CRM. Mats has worked in line-positions within marketing and sales in Sweden and worldwide. Together with Wednesday Relations, Mats has created a lot of conferences and seminars, and is also a very popular and well-experienced moderator.
Send your interest
Executive Partner
Freshworks makes it fast and easy for businesses to delight their customers and employees. We do this by taking a fresh approach to building and delivering software that is affordable, quick to implement, and designed for the end user. Headquartered in San Mateo, California, Freshworks has a dedicated team operating from 13 global locations to serve 50,000+ customers including Bridgestone, Chargebee, DeliveryHero, ITV, Klarna, Multichoice, OfficeMax, TaylorMade and Vice Media.
