Wednesday Executive

Understanding the Complexity of Consumer Expectations

Understanding the Complexity of Consumer Expectations




10:00 - 11:45



Understanding the Complexity of Consumer Expectations

Get the unique opportunity to join this exclusive event for a discussion with peers and experts about the complexity of Consumer Expecations. Hear from Kenneth Westlake, Territory Sales Executive Sweden at Freshworks, about the insights from the Swedish data of the global survey Complexity and Contradiction of Consumer expectations.
The survey included 11,502 global adults aged 18+, from Australia, Brazil, France, Germany, India, the Netherlands, Singapore, Sweden (1.000), the United Kingdom, and the United States. Please take a look at the program below for additional information and topics.

Target group

As part of a selected group (12 professionals), you will have the chance to network with directors, managers and decision makers within Marketing, Customer Service, Business Transformation, Customer Experience etc.

Please note that this event is limited to 12 guests and is free of charge for the participants.


10:00 | Introduction

Moderator: Mats Gustafsson, CEO & Founder @ Wednesday Relations

10:15 | Presentation: Deconstructing Delight: Understanding the Complexity of Consumer Expectations

Presenter: Kenneth Westlake, Territory Sales Executive Sweden @ Freshworks

10:40 | Breakout session 1 - Low customer expectations offer a big business opportunity

11:00 | Summary of breakout 1 - hear each groups conclusions

11:10 | Breakout session 2 - Consumers expect brands to understand their personal values

11:30 | Summary of breakout 2 - hear each groups conclusions

11:40 | Summary of event & closing


”It was really nice meeting and interacting with people in the industry and the setup really helped spur great conversations!”


"I really liked the format of the event. It generated good discussions and a couple of key insights"


Kenneth Westlake

Territory Sales Executive Sweden @ Freshworks

Spent 6 years in the cloud-computing world helping businesses develop their customer & employee experience. Background at Salesforce & Snowflake. Building relationships that last and scale along with the customers needs in a fast-changing world.

Mats Gustafsson


Mats founded Wednesday Relations 2002 and have extended experience in marketing, sales, digital business and CRM. Mats has worked in line-positions within marketing and sales in Sweden and worldwide. Together with Wednesday Relations, Mats has created a lot of conferences and seminars, and is also a very popular and well-experienced moderator.

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Executive Partner

Freshworks makes it fast and easy for businesses to delight their customers and employees. We do this by taking a fresh approach to building and delivering software that is affordable, quick to implement, and designed for the end user. Headquartered in San Mateo, California, Freshworks has a dedicated team operating from 13 global locations to serve 50,000+ customers including Bridgestone, Chargebee, DeliveryHero, ITV, Klarna, Multichoice, OfficeMax, TaylorMade and Vice Media.

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