The need for marketers to keep pace with the evolving digital changes in the market, has never been more crucial. Whilst many organizations were already prioritizing digital transformation, consumer behaviours have seen the typical 5 year digital transformation plan needed to be implemented in 1 year.
The speed of change is no longer just crucial to success but the last 12 months has shown that it is imperative for survival. Now more than ever, marketers need to be digital first and agile, despite shrinking marketing budgets and smaller teams.
In this session we will address 3 common challenges that prohibit change and look at ways to overcome these challenges. Throughout the session we will hear from Lee Jones-Abrahamsen, Graphic Designer at Brandsdal, responsible for the design communication for Cocopanda online shops (Swedish beauty store online). Lee will share their experiences and learnings from 2020 and how this has influenced their plans for 2021.
Tid: 55 min