Advancing in the Engagement Era

For this global research SAP Emarsys surveyed 10,000 general respondents and 1,250 marketers. Discover their attitudes toward AI and how they’re using it in this Engagement Era, where marketers are teaming up with IT, sales, service, and other partners across the business to differentiate their brand through highly personalized customer engagement.

This report will dive into what’s changing in marketing, how shoppers are getting savvy with AI, and what they really think about it. You’ll also find year-over-year comparisons from 2024 and regional breakdowns that show where things are heating up.

Here are just a few gems uncovered:

• 92% of marketers now use AI - and 64% are doubling down to boost engagement.
• 55% of consumers shop in-store, 54% via online marketplaces - it’s a hybrid world.
• Only 29% of consumers feel brands offer fair value for their data.
• AI makes shopping easier (55%) and faster (53%) for consumers.

Turn insights into action—claim your report before opportunities pass you by.