In social media, someone advocating for your brand is very powerful. Advocates give their friends, families, and colleagues trusted advice that is more credible than traditional advertising. They defend a business against negative messaging, volunteer ideas for product and service improvements, and they do it all for free. While enterprises tend to reach out externally, the best advocates hide in plain sight—their own employees.

Download this guide and learn how to plan, launch, and grow a successful employee advocacy program for your organization.