Experience, The New Currency for Loyalty

Learn about the key elements in FrieslandCampina's transformation project and lessons learned (FrieslandCampina is a global nutrition company that wants to provide healthy and sustainable nutrition to all people, at all ages, now and in the future).

Gain exclusive behind-the-scene insights on how to put the consumer at the centre of the activation strategy and pitfalls to aviod in the process.

Watch and learn:

• How to move from a push and mainly promotional model to a relationship and loyalty model.
  What relational data models that will no longer hold any secrets for you and how to deploy models that support personalization and business impact
• How to identify the signals on your customers' journeys to interact with them at the right time with the right content in the right channel
• How to identify success indicators which demonstrate your impact on the business by leveraging figures and business learnings

Language: ENG
Time: 60+ minutes
Air date: May 16th 2023