A digital strategy is an essential tool for your business. Companies with a clear strategy, that regularly measure their efforts, see a 60% faster growth than those without a strategy.
Going from strategy to actions though, is not always so easy, especially now as marketing success goes beyond the traditional methods. Automated experiences that improve customer engagement across the customer lifecycle are crucial to business growth. From initial research and awareness to brand advocacy and beyond, growth marketing is the future of business success.
The scope of Marketing Automation goes way beyond merely automating repetitive tasks - create a seamless and succinct customer journey and help sales to focus on the right prospects and customers.
At this event, we will show you how to exploit the advantage of Marketing Automation and enable you to start demonstrating revenue gains from your activity.
Learn more about:
- The foundations from which to build your digital strategy and how to optimize it.
- How to better align your sales and marketing team to effectively engage prospects, delight and retain customers, and build advocates for your brand
- How to attribute your marketing activity to revenue
- How to create a strategy that identifies quick-wins and plans for long term success
Duration: 50 Minutes
Language: English
