Are you giving your customers the right experiences? In real-time?
Many organizations strive to create insight-driven customer experiences, but few have what it takes to make the right moves in real time.
This e-book explores how to achieve real-time insights with real-time tools, create customized experiences with real-time actions and deliver value to customers with real-time decisioning.
Here are 4 tips to get you started:
- Unify responses across channels
- Create a central decisioning engine
- Conduct model development in batch
- Start with high-value opportunities
In this e-book “In-the-Moment Marketing” we elaborate on these 4 tips.
- Discover how to get started with real-time insights, actions and decisions
- Understand the technology you need to get there
- Learn how to make the most of real-time and streaming data to create a competitive advantage