In an age of information overload, marketers struggle to get their messages across to the right audiences. Personalization of communication efforts becomes hit and miss based on best guesses. By adding AI and Machine Learning to your marketing automation solution, you can sharpen your guessing game by using your data intelligently.
In this article, three successful cases of adding AI and Machine Learning to marketing solutions are described. The cases featured describe how algorithms have been used to successfully increase conversions of telemarketing sales by lowering calls, matching the right concert to the subscriber as well as identifying customers who are most likely to purchase.