If you hear “omnichannel marketing” and simply think “breadth of channels to deploy brand marketing content,” you’re missing the mark.
The purpose of being on more channels isn’t to give your team more avenues through which to bombard customers wherever and whenever possible. The real purpose is to enable the customer to connect with your brand in whichever way they prefer. Omnichannel marketing is still about the customer – it’s meeting customers where they want to meet you.
Prioritize 1:1 omnichannel strategy, but every channel – mobile, app, SMS, web, store, and more – must be seamlessly connected. Customers expect to enjoy a consistent, individualized experience across all channels, no matter when, where, and how they want to reach your brand.
Join this session to learn more about:
- The challenge of omnichannel marketing how to solve this through consolidating tech and personalisation
- Importance of SMS communications
- Emerging trends and new channels