In this guide, you will find out how businesses can effectively leverage omnichannel personalization to provide customers with a personalized experience across all channels.
The paper highlights key characteristics of omnichannel personalization and business challenges driving its adoption. It also discusses recent advancements in technology and cross-functional working methods, which provide businesses with new opportunities for omnichannel personalization.
The key elements of omnichannel personalization include collecting relevant data from various touchpoints, personalizing communication across all channels, and orchestrating communication from one platform.
Download this paper and discover:
- Why the foundation of omnichannel personalization is data
- How to move from calendar-based to trigger-based always on campaigns with a Customer Data Platform
- How to get started with omnichannel personalization and what are the key success factors
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