The role of marketing is constantly evolving, and more than ever, marketing has to prove its impact on the success of the business. With the pressure increasing, marketers must take control over the revenue process with insight into marketing’s impact on revenue.
Marketing metrics and analytics—done right—can be a strategic enabler of trust, greater budget, and increased business impact. Today’s CMO is allocating more time and budget than ever before to understand marketing’s performance and influence on growth.
This guide will answer questions like:
- What are the most important marketing metrics for my team to consider?
- How can I measure my various marketing programs’ impact on revenue and profit?
- Which personnel, procedural, and cultural changes need to occur within my organization so I can implement marketing measurement?
- How can I best communicate marketing results with my executive team and board?