Customer-centricity is a top priority for brands today, and those who underdeliver risk falling behind in today's competitive landscape. The heightened personalization imperative requires marketers to keep up with the ever-changing customer expectations, colliding with the realities of what it takes to execute a 1:1 up-to-the-moment program that also delivers on the brand promise.
Hear the discussion on how brands can strike a balance between customer demands, privacy, and trust while delivering best-in-class omnichannel experiences that keep consumers coming back for more.
- How to build a clear customer journey across platforms
- The importance of activating first and zero party data in every touchpoint
- How to meet customers where they are
- How to scale this through Automation
Time: 1 h
Air date: 8th of June 2022