Get tips and strategies for evaluating and enhancing your digital marketing program.
In the rush to create the next big campaign, many marketers never get around to evaluating how their programs are working. Learn how to conduct a self-assessment that enables you to attack upcoming initiatives with renewed vigor and make substantial progress compared to what you'd achieve otherwise.
- Overviews of 7 assessment areas, including engagement, technology and content
- Interactive worksheets to help you in the evaluation process
- Tips for improving your performance in each marketing category
6 common assessment mistakes, and how to avoid them