In this Gartner Report, Gartner highlights some of the key questions and challenges facing companies struggling to manage customer data and create a 360-degree view of the customer.
Gartner brings together evidence from hundreds of client inquiries and from their annual CX Innovation Survey to understand how CX leaders are structuring their programs and how technology is aiding – or hindering – those efforts.
This report addresses three of the most common questions from companies:
- How do we establish an optimal 360-degree view of our organization’s customers?
- How do we evaluate and prioritize use cases to leverage customer data for business value?
- How do we identify and select relevant data management technologies that will enable these use cases and deliver value?