As a retailer, this is especially true in an offline/online world, where understanding your customer interaction (and reacting to those interactions in a timely and personalised way at scale), underpins commercial success. Danish kitchen provider Kvik is driving to do just this! Join us and hear their story, first hand!
Discover the how’s and why’s you should consider a first-party-data driven strategy that will set you free from the “walled gardens” - Google, Facebook and Amazon ads - and give you full insight and control of activating your greatest asset, first party customer data.
- Hear from Kvik how you can optimise unused commercial potential with a focus on utilising data across the whole customer journey
- Learn what CDP actually is and how to activate the data that goes through it
- Gain insights into how to build your ecosystem of technical solutions to boost and activate all of your customer data
- Hear how organisations drive personalised customer communications at scale across channels.
Duration: 45 min