Join the team at Hootsuite as we share new insights into how brands are shifting their content strategy and rethinking their social metrics in a new world—and what it means for your business.
As we look forward to imagine a post-crisis world, we’re already seeing this new focus on building meaningful connections through social media shifting organizations' long-term strategic planning in three key ways:
- Growing emphasis on social listening for deeper audience insights.
- Paid social teams running more brand- and community-focused campaigns alongside lead generation and conversion campaigns.
- New focus on measuring the effectiveness of engagement
Tid: 50 min